France Enhances Regulation of Web3 Game Advertising
Written with artificial intelligence.
The French gambling regulator, ANJ, is expanding its partnership with the advertising oversight agency to include Web3 games featuring monetizable digital objects. This initiative aims to improve the monitoring of advertising campaigns related to blockchain, NFTs, and crypto-assets.
Expanded Regulatory Framework
The French gambling regulator, ANJ, has announced an extension of its cooperation with the national advertising oversight agency to encompass Web3 games that include monetizable digital items. This collaboration reflects a growing recognition of the unique advertising dynamics within the realm of blockchain technology and associated assets.
Focus on Responsible Advertising
With this renewed partnership, ANJ and the advertising agency will enhance the exchange of information regarding advertising campaigns executed in France. Additionally, they will work towards establishing guidelines for responsible marketing practices, particularly concerning gambling-related content.
Existing Restrictions Remain in Effect
Current regulations prohibiting gambling operators from promoting their services as a means to achieve financial stability will remain in place. Furthermore, operators cannot minimize the risks associated with gambling or use imagery that appeals to minors in their advertising. Licensed operators must continue to coordinate their advertising strategies with ANJ on an annual basis, ensuring compliance with these standards.
During evaluations, the regulator examines various aspects of advertising, including content, expenditure on promotions, and the details of social media campaigns and sponsorships.