Zynga Plans to Expand Blockchain Team and Enter NFT Gaming
Written with artificial intelligence.
Zynga, the company known for titles like FarmVille, plans to grow its blockchain team from 15 to 100 employees by year-end and explore NFT gaming. The firm is cautious about integrating NFTs into existing games, aiming instead to create new titles that can appeal to NFT enthusiasts.
Zynga's Ambitious Blockchain Expansion
Zynga, recognized for popular games like FarmVille and Words With Friends, is gearing up to significantly enhance its blockchain team. Currently comprising 15 members, Zynga aims to expand this workforce to 100 by the end of the year, with a particular focus on hiring a 'tokenomics designer.'
Matt Wolf, Zynga's blockchain chief, indicated that the company is considering acquisitions of existing blockchain games as part of its strategy. However, he also expressed caution, noting that the current market conditions are quite volatile. "Things are really frothy right now. So we're looking at the cycle and we're figuring out where we want to jump in," he stated.
NFT Integration Strategy
Despite the growing interest in non-fungible tokens (NFTs), many gamers remain skeptical, viewing them as a cash grab that doesn't enhance gameplay. Zynga's approach may alleviate some of these concerns, as the company plans to allow players to opt in or out of NFT features. Notably, popular titles like Words With Friends and FarmVille may not receive NFT upgrades to avoid confusing existing players.
Instead, Zynga is likely to focus on developing new games that incorporate NFTs, targeting players already familiar with blockchain technology. Wolf mentioned that many current blockchain gamers are enthusiastic about trading in-game items, which could drive interest in Zynga's future offerings.
Industry Caution Towards NFTs
The gaming industry is increasingly exploring NFTs, but many companies are taking a cautious approach due to various challenges, including usability issues, high costs, and environmental concerns. Recent backlash against NFT initiatives, such as Team17's abrupt retraction of their NFT plans amid staff protests, highlights the risks involved in introducing these digital assets into established gaming brands.